Huggies has always been inspired by the power of parents’ hugs. From our soft, breathable outer cover and GentleAbsorb® liner to our commitment to hypo-allergenic, fragrance-free materials, everything about our diaper is designed to keep sensitive newborn skin healthy and protected. And once your baby is active and moving, Huggies curved diaper shape and soft elastic sides work together to surround your baby gently but securely.
And it turns out not only do hugs feel amazing, they are also important to babies' development, too. In fact, Huggies recently commissioned a paper to summarize the findings of hundreds of scientific papers on the power of touch, which showed that skin-to-skin touch, like hugs, are meaningful for babies in numerous ways, including promotion of healthier brain development, increased social skills, improved sleep, and improved oxygen levels – and that's just the beginning. Touch also stimulates nerve endings in the skin, leading to the release of "love hormones" which creates pleasant feelings for both babies and parents.
Hugging babies isn't just something that we talk about at Huggies, it is something that guides everything that we do.
If you want to learn more about all of the diapers that Huggies created with parents’ hugs in mind click here. And to learn more about the science of hugs, you can read about it here.
