A smiling mother lays on a hospital bed with her crying newborn lying on her chest

red dot line

Welcome to the World, baby.

It’s a crazy place full of wonderful stuff, but stick with us, kid. Together with your parents, we’ll show you how this whole thing works. #WeGotYouBaby

From diapers to wipes to the secret rules of peekaboo, we got you, baby.

Welcome to the World, Baby

We got you, baby

You’re finally here, baby!

Today’s your birthday! Welcome, there’s a lot of cool stuff. We’ll show you how it works. #WeGotYouBaby

SEE ALL POSTS

Newborn baby, Donyell, swaddled in a blanket and winking at the camera

Donyelle

Chicago, IL

Born at 1:45am

Newborn baby, Ashlyn, wrapped in a blanket with a beanie

Ashlyn

Wilmington, CA

Born at 12:55am

Newborn baby, Adam, laying on his mother's chest with a blue beanie on his head

Adam

Tampa, FL

Born at 5:13am

Newborn baby, Lana, sticking her tongue out with a knit beanie on her head

Lana

Fountain Valley CA

Born at 3:33am

Newborn baby, Khloe, cries while swaddled in a white blanket and a white beanie

Khloe

Cape Coral, FL

Born at 5:44am

Newborn twins, Arya and Alessia, lay swaddled in matching outfits while cuddling each other

Arya & Alessia

Long Beach, CA

Born at 8:08am & 8:18am

Skin is weird, baby.

Skin. It’s soft, delicate and you’re covered in it. But don’t worry. We’ve got diapers and wipes to help keep it clean and healthy. We’ve got you, baby.

More

A diapered baby laying on a shag rug holds its feet

Diapers. They’ll be important for a while.

See all

YOU’RE GONNA GET TO KNOW EACH OTHER REAL WELL.

Annotation dotline

A baby sits in a high chair using purple finger paints on paper

Wipes. For when the world gets messy.

See all

Menu Close